现如今,微博作为一种新兴起的媒体传介,以其“即时、简洁、便捷”的特性,受到了人们的极大关注,特别是受到了思维活跃、接受力强的大学生群体的追捧。运用微博开展大学生思想政治教育工作有诸多优势和功能,思想政治教育工作者如何主动研究和运用这一新媒体,提升大学生思想政治教育的实效性,成为当前思想政治教育工作的重要挑战。一、微博受大学生青睐的原因(一)“微博”为喜欢新事物的大学生提供了强大功能 Nowadays, as a new medium of media, microblogging receives great attention due to its characteristics of “instant, conciseness and convenience”, especially the group of college students who are active in thinking and strong in accepting power Sought after. There are many advantages and functions of using microblog to carry out ideological and political education for college students. It is an important challenge for ideological and political education workers to take the initiative to study and use this new media to enhance their effectiveness in ideological and political education. First, the reason microblogging favored by college students (a) “Weibo ” for the students like new things to provide a powerful function