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经历了长达8个月的竞聘后,杨文俊最终击败了所有的竞争对手,接替牛根生以蒙牛集团总裁身份登场。来自全球的应聘者、四轮选拔赛、极具挑战性的施政演说等要素,使蒙牛的总裁竞聘完全成为职场的“超女”秀。2005年,时任蒙牛副总裁的杨文俊一手导演的蒙牛对“超女”的投资,创造了去年中国营销界最为出奇制胜的经典案例。受此鼓舞,兴致勃勃的牛根生决定将这场“超女”秀在蒙牛的总裁竞聘中继续
After eight months of competition, Yang Wenjun eventually defeated all competitors to replace Niu Gensheng as Mengniu Group President debut. Candidates from around the world, four rounds of trials, challenging political speech and other factors, the CEO of Mengniu competition completely become the workplace “Super Girl” show. In 2005, when Mengniu, the vice president of Mengniu, directed Mengniu’s “Super Girl” investment, he created the classic case of the most surprising victory in marketing in China last year. Encouraged by this, Niu Gensheng’s enthusiastic decision to this “Super Girl” show in Mengniu, president of the competition continued