书刊宣传促销活动,是指出版社或发行企业以人员或非人员的宣传方式,向读者传递书刊信息,帮助或劝说读者购买书刊商品,从而促进读者的消费需求和购买行为,扩大书刊销售的一项书刊市场营销活功。 Publications and promotional activities of books and periodicals refer to the way in which publishers or issuing enterprises propagate their books and magazines to staff members or non-staff members to help or persuade readers to purchase books and periodicals so as to promote readers’ consumption needs and purchases and expand sales of books and periodicals Item book marketing work.