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近两年,省级卫视格局不断调整,各家卫视媒体不断摸索前进方向、寻求自我突破。同时,各大卫视囿于总局对舶来品的种种限制,综艺格局也逐渐从版权引进过渡成为原创搏杀。对各大卫视而言,竞争愈发紧张,收获则愈发丰富,同时战略思路也会更明晰。面对新的挑战与机遇,湖北卫视在“中国心世界观”的频道理念引导下,以“中国梦”为圆心,呼应时代要求、切中社会热点,以社会观察捕捉人生百态、以情怀激荡弘扬核心价值观,以全新面貌拓展更广阔的价值空间。
In the past two years, the satellite TV industry in the province has been constantly adjusted. Various TV media have been constantly exploring the direction of progress and seeking self-breakthrough. At the same time, all major TV stations in the Administration have all kinds of restrictions on imported goods, and the variety scheme has gradually shifted from the introduction of copyright to the original fight. For all major TV shows, the competition is getting more intense and the harvest is getting richer. At the same time, the strategic thinking will be clearer. Faced with new challenges and opportunities, under the guidance of the channel concept of “China’s Worldview”, Hubei Satellite TV takes “China’s Dream” as its center and responds to the requirements of the times. It cuts off social hot spots and captures all aspects of life through social observation. Promote the core values with emotion and agitation, and expand the broader value space with a new look.