品牌撬动:互联网+时代传统媒体转型升级的入口从社会资源新领域找新的经济增长点资源基础论把企业看成是无形资产和有形资产的集合体,企业竞争优势的来源是一个企业独特的资源与在特定的竞争环境下这些资源的配置方式。企业的卓越业绩最终取决于对有竞争力的稀缺资源的巧 Brand Leveraging: Internet + era The entrance of traditional media transformation and upgrading From the new areas of social resources to find a new point of economic growth Resources based on the enterprise as a combination of intangible assets and physical assets, the source of competitive advantage of enterprises is a unique Resources and the allocation of these resources in a specific competitive environment. Business excellence ultimately depends on skillful competition for scarce resources