对于营销团队的管理是学术界关注的一个焦点问题,而团队管理中很重要的一方面是团队绩效的管理。以中国平安公司为例,通过引入关键绩效指标考核(KPI)方法,分析了中国平安公司在营销团队绩效管理上的不足,并集中针对营销团队的业务流程这一重点提出了对于提高绩效管理效率的可行方法。 The management of marketing team is a focus of academic concern, and a very important part of team management is the management of team performance. Taking Ping An Company of China as an example, by analyzing the key performance indicators (KPIs), this paper analyzes the deficiency of Ping An Company’s performance management in marketing team and focuses on improving the performance management efficiency Feasible method.