论文部分内容阅读
电力是一种特殊的商品,电力市场的销售和流通渠道,靠的是电网。电网企业开展电力营销的目的在于实现电力交换,最终完成电力的使用价值,从而获取经营利润。在市场经济条件下,电网企业需要根据电力产品的特点,树立创新理念,探究管理创新的方法、策略。在进行管理创新的同时,选择正确的电力营销策略,从产品、价格、渠道及促销策略等多个方面进行总体谋划,引导电网企业走向可持续发展轨道。
Electricity is a special commodity, the sales and distribution channels in the electricity market, and by the grid. Power grid companies to carry out the purpose of marketing is to achieve the exchange of electricity, and ultimately the use of electricity to complete the value, so as to obtain operating profit. Under market economy conditions, power grid enterprises need to establish innovative ideas and explore methods and strategies for managing innovation according to the characteristics of power products. In the management of innovation at the same time, select the right power marketing strategy, from the product, price, channel and promotion strategies and other aspects of the overall plan to guide the power grid enterprises to the track of sustainable development.