论文部分内容阅读
长期以来,我们对保险公司竞争力的评价指标和方法往往局限在一级法人机构,而随着保险公司对资本市场参与度的不断深入,对保险公司一级法人机构的评价方法也日臻完善。相较而言,对分公司层面竞争力的评价则远被忽视。基于此,本文拟通过建立评价模型,定量化地评价分公司的竞争力,以便总公司有针对性地进行分类指导,也便于各地监管机构对辖区内寿险公司进行综合评价。
For a long time, the evaluation indexes and methods for the competitiveness of insurance companies are often confined to first-level corporate bodies. With the continuous deepening of the participation of insurance companies in the capital market, the evaluation methods of the first-level corporate bodies of insurance companies are also being improved. In contrast, the level of competitiveness at the branch level evaluation is far overlooked. Based on this, this paper intends to evaluate the competitiveness of branch companies quantitatively by establishing evaluation model so that the head office can conduct classified guidance in a targeted manner, and also facilitate the supervisory agencies to conduct comprehensive evaluation of life insurance companies within the jurisdiction.