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随着全国省级台有线、无线进程的完成,各台在节目上形成整合优势的同时,在广告经营上也逐渐形成了地方的垄断优势。那么在这种情况下,媒介是依靠市场的垄断地位来提高竞争力,来获得更多的利益,还是利用媒介整合后的强大实力来为广告客户提供更好的服务、让客户更加成功,从而创造出更多的价值呢?各种媒体都在采取不同的经营方略。
With the completion of national provincial-level wired and wireless processes, all stations have formed an integrated advantage in the programs and at the same time they have gradually formed a monopoly position in advertising operations. So in this case, the media is to rely on the market monopoly position to enhance their competitiveness, to obtain more benefits, or use the power of media integration to provide better service to advertisers, so that customers more successful and thus Create more value? Various media are taking different business strategies.