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大学生创业是一项提升国家生产率与就业率的重要行为,同时还能够强化大学生的创新能力,全面提升大学生的综合素质。西方国家已经拥有十分完善的大学生创业环境。在这一环境下我国相继出台了各种创业政策扶持大学生主动积极创业,并且提供项目支持。在大学生创业中营销模式的选择与创业成功与否有着直接的关系,是大学生创业运营模式的关键。现文章主要针对大学生创业营销常用模式优劣势进行分析。
University student entrepreneurship is an important act to enhance the national productivity and employment rate, but also can strengthen the innovative ability of college students and comprehensively improve the overall quality of college students. Western countries already have a very perfect college students entrepreneurial environment. In this environment, China has promulgated a variety of entrepreneurial policies to support students take the initiative to actively start a business, and provide project support. There is a direct relationship between the choice of marketing model and entrepreneurial success in college students ’entrepreneurship, which is the key to college students’ entrepreneurial mode of operation. The article is mainly aimed at analyzing the advantages and disadvantages of the common mode of entrepreneurial marketing for college students.