为配合2011年“爱与责任”品牌传播主题的开展,中国人寿围绕“爱与责任”的主题诉求,精心策划了主题为“与姚明一起,收集爱的保障”的网络互动活动,配合央视及公益联播网的电视传播,力求形成立体化、多媒体的品牌覆盖。“与姚明一起,收集爱的保障”网络集邮行动网络营销方式千变万化,如何找到一个适合中国人寿的方式,成为摆在我们面前的难题。通过梳 In line with the theme of “love and responsibility” brand communication in 2011, China Life has carefully planned a network with the theme of “Guaranteeing Love with Yao” by focusing on the theme of “Love and Responsibility” Interactive activities, with the CCTV and public network broadcast television, and strive to form a three-dimensional, multi-media brand coverage. “Together with Yao Ming, to collect the protection of love ” Network Philately mobile network marketing ever-changing, how to find a way for China Life, become the problem before us. Through the comb