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随着石油化工产品的发展,高分子合成材料已广泛应用于工业、农业、国防建设和人们日常生活的各个领域。市场经济在我国的发展,为化工产品的销售形式带来了一场空前变革,厂供销科直销、供销公司产品集中、销售中心网络营销、集团内部的数据库营销渐次出现,预示了化工产品营销管理的几大趋势:知识化趋势、数字化趋势、个性化趋势、网络化趋势等。
With the development of petrochemical products, polymer composites have been widely used in various fields of industry, agriculture, national defense and people’s daily life. The development of the market economy in our country has brought an unprecedented revolution in the sales of chemical products. The direct sales and supply department of the factory, the centralized supply and marketing company’s products, the network marketing of the sales center and the database marketing within the group gradually appear, which indicates the marketing of chemical products Several major trends: knowledge-based trends, digital trends, personalized trends, network trends.