论文部分内容阅读
近年来,由于商品销售毛利率日趋降低,市场竞争激烈,我国上海、湖北等地百货公司均选择了发展连锁经营的道路,并且有的已经取得了一定成功,但是,也有一些百货公司发展连锁经营情况不甚理想,至少是在短时期遭到了一些挫折。为此,我国百货业公司有必要研究国际上一些成功与失败的范例,从中获得有益的启示。
In recent years, due to the declining gross profit margin of commodity sales and fierce market competition, the department stores in Shanghai, Hubei and other places have chosen to develop the chain management business and some have achieved some success. However, some department stores have also developed chain stores The situation is less than ideal, at least for some time in the short run. For this reason, it is necessary for the department stores in our country to study some examples of successes and failures in the world and to obtain useful enlightenment from them.