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2014年1月9日,央视-索福瑞媒介研究有限公司(CSM)与新浪微博达成战略合作,将共同推出微博收视指数,为电视媒体从社会化传播的维度开展节目评估、营销传播提供标准化分析工具。CSM是国内最具权威性的广播电视视听率专业调查机构。CSM与新浪微博的战略合作将基于双方的优势资源,围绕新浪微博讨论数据,推出微博收视指数等标准化产品,结合电视节目收视数据,为电视媒体业界全面、深入地分析电视节目的社交化传播效果及全媒体传播整合效果提供定量的数据支持。
On January 9, 2014, CCTV-Sofitel Media Research Co., Ltd. (CSM) reached a strategic cooperation agreement with Sina Weibo to jointly launch the Weibo Index for TV programs to evaluate programs from the perspective of social communication, and to promote marketing communications Provide standardized analysis tools. CSM is the most authoritative professional investigative agency for audio-visual radio and television in China. The strategic cooperation between CSM and Sina Weibo will be based on the superior resources of both parties, discussing the data around Sina Weibo, launching standardized products such as Weibo Index and combining TV program viewing data with a comprehensive and in-depth analysis of television programs in the TV media industry The effect of transmission and the integration of all media to provide quantitative quantitative data support.