历来“价格战”似乎都是贬义词,“价格战有损于国家利益和企业利益”一说最具代表性。但本文认为,只要不是低价倾销,我国汽车行业的“价格战”是完全值得提倡的,汽车行业的“价格战”也是难以避免的,它既促进了汽车行业的合理竞争、淘汰行业内水平低的竞争对手,促进我国汽车产业的发展,同时又能给消费者带来最大的实惠。 Historically, “price wars” have all seemed to be derogatory terms. “Price wars undermine national interests and the interests of enterprises,” says one of the most representative. However, this paper argues that the “price war” in China’s automobile industry is entirely worthy of promotion as long as it is not for dumping at a low price. The “price war” in the automobile industry is also unavoidable. It not only promotes the reasonable competition in the automobile industry but also eliminates the in-industry level Low competitors to promote the development of China’s automobile industry, while giving consumers the greatest benefits.