当今世界,市场竞争越来越表现为名牌与非名牌的竞争,名牌产品坐天下的特征十分明显。企业创出名牌,拥有名牌,就能占领市场争夺战的制高点。中外知名企业在长期的发展中,创造了巨大的名牌优势,造就了良好的企业形象和知名度,成为世界企业的精华。探讨他们创牌的成功之路,总结他们的创牌经验,有助于我 In today’s world, market competition is increasingly manifested in the competition between brand names and non-brand names. The characteristics of brand-name products sitting in the world are very clear. Enterprises create brand names, have brand names, they can occupy the commanding heights of the market battle. In the long-term development, well-known Chinese and foreign enterprises have created a huge brand advantage, created a good corporate image and popularity, and become the essence of the world’s enterprises. Exploring the road to success for their brand creation and summarizing their brand-building experience will help me