随着移动互联技术的发展和新媒体的异军突起,广播也开启了媒介融合发展的新探索。当广播和广播人渐渐熟悉了新媒体带来的新语境、新生态、新规则、新逻辑之时,也开始意识到,广播媒体要在当下的融媒体竞争中突出重围,更需要充分挖掘和彰显自身的特色和优势。中央人民广播电台最近推出了《致我们正在消逝的文化印记》《我的长江》《先生》等具有浓郁广播特色的报道,体现了广播的一种强势回归。本文以这三个特别报道为例,就广播媒体在新媒体语境下如何回归本色,用声音来打造广播的核心竞争力进行探讨。 With the development of mobile Internet technology and the sudden emergence of new media, broadcasting has also opened a new exploration of media convergence. As broadcasters and broadcasters are becoming familiar with the new context, new ecology, new rules and new logic brought by new media, they are also beginning to realize that broadcasting media should give full scope to the competition in the current financial media. And highlight their own characteristics and advantages. The PBC recently launched a series of strong radio features such as “Our Ever-Silencing Cultural Impression,” “My Yangtze,” and “Mr.”, a strong return to broadcasting. Taking the three special reports as an example, this article discusses how broadcasting media can return to its true nature in the context of new media and uses voice to build the core competitiveness of broadcasting.