随着社会财富的不断增加,高净值人群市场备受关注,各类金融机构都在各显其能,加强品牌建设,希望能在我国高净值金融市场上分得一杯羹,信托公司面临的竞争越来越激烈,本文就我国信托公司盈利的核心因素——信托产品收益影响因素展开实证研究。 With the continuous increase of social wealth, the market for high-net-worth individuals has drawn much attention. Various financial institutions are exerting their respective capabilities to enhance brand building. They hope to gain a share of the high-net-worth financial market in our country and the competition the trust companies are facing More and more fierce, this paper conducts an empirical research on the factors influencing the earnings of trust products, the core factor of the profits of China’s trust companies.