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广告中少不了幽默,幽默广告以其轻松、戏谑而让人发笑的艺术表现为商品的软销售、树立特有的品牌形象重要手段之一,幽默广告的视觉语言是广告表现中独特的艺术语言,他以鲜明的色彩、富有喜剧的影像直观的表现着广告的诉求点,引发者人们趣味不通的笑。本文就针对广告中的幽默元素进行分析,研究现有的广告中视觉语言的表现手法,探讨在广告中如何更加合理地运用幽默元素,加强幽默元素与视觉语言的融合。使内容的传播更加深入、透彻、生动形象,充分发挥其作用,达到商业和艺术的双赢。
Humorous advertising is indispensable. Humorous advertising is one of the most important means of soft sales of goods and its unique brand image because of its relaxed, joking and amusing artistic expression. The visual language of humorous advertisement is a unique artistic language in advertising performance. In vivid colors, rich comedy images intuitive performance of the appeals of the advertisers, ignited the fun people laugh. This article analyzes the elements of humor in advertisements, studies the expression techniques of visual language in the existing advertisements, and explores how to use humor elements more reasonably in advertisements to strengthen the integration of humor elements and visual languages. The content of the dissemination of a more in-depth, thorough, vivid image, give full play to its role, to achieve a win-win business and art.