虽然北京国际车展依旧如火如荼,人潮汹涌,场面壮观,但在这春末夏初的日子里,传统汽车产业却分明感到了一丝寒意。事实上,在互联网技术突飞猛进,iPhone即将占领方向盘、特斯拉重新定义汽车工业的今天,已有百余年历史的汽车产业正面对着巨大的挑战,甚至面临着被颠覆的危险。传统车企所不得不应对的现实是,如何成功实现“青春”转型?飞速发展的互联网技术不仅创造了石破天惊的商业模式,而且对传统制造业产生了深刻的影响。与此同时,在全球范围内,汽车产品的主流消费人群也正在发生着变化,“80后”、“90后”在逐渐成为消费主体。作为 Although the Beijing International Auto Show is still in full swing, crowded, spectacular scene, but in the late spring and early summer days, the traditional automobile industry are clearly feeling a hint of chill. In fact, with the rapid development of Internet technology, the iPhone is about to occupy the steering wheel and Tesla redefines the automotive industry. Today, the automotive industry, which has been in existence for more than 100 years, is facing enormous challenges and is even facing the danger of subversion. The reality that traditional car companies have to deal with is how to successfully achieve “youthful” transformation? The rapid development of Internet technology has not only created a startling business model, but also has a profound impact on the traditional manufacturing industry. At the same time, the mainstream consumer groups of automobile products are also changing all over the world. After 1980s and after 90s, consumers have become the main consumers. As