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近年来农村题材电视剧再度兴起,其中原因值得思考。本文认为时下农村题材电视剧的热播与题材中潜藏着的精神诉求、观众共同的文化记忆和情感认同相关,也与电视剧互文性的传播与接受环境、制作方的改变思路、播出平台的鼎力支持有着必然的联系。当然农村题材不是电视剧创作的全部、荧屏多样化是电视受众需求多元化的必然走向。然而,实现农村题材电视剧中主流意识形态的“平民化”表达、以城镇化过程中农民复杂、矛盾的生存状况和情感状态为视点,应该说正是当下电视剧创作“接地气”的一种新的策略和新的路径。
In recent years, the rise of rural drama again, the reason is worth thinking. This paper argues that nowadays the popularization of the rural drama series is related to the lurking spiritual appeal, the common cultural memory and emotional identity of the audience, the intertextual communication and reception environment of the drama, the changing mentality of the producer, the broadcast platform Strong support has the necessary contact. Of course, the rural theme is not all the drama creation, screen diversification is the inevitable trend toward the diversification of television audiences. However, the expression of “popularization” of the mainstream ideology in the drama of rural areas is based on the complex and contradictory living conditions and emotional states of the peasants in the process of urbanization. It should be said that the contemporary drama " A new strategy and a new path.