世界上最长的路是什么?从思想到行动。世界上最短的路是什么?从思想到行动。在叶茂中策划公司,我们称之为从观点到实践,这就是叶茂中这厮今天要与各位分享的历程与经验。观点一:叫卖比创意更重要。不可否认,广告是环境的产物。面我们目前所处的环境是,绝大多数中国消费者对广告的接受还停留在叫卖时代,这是一个不争的事实。简单说,叫卖式的广告要比含蓄式的广告更容易让人接受。广告的创意性和美感问题不须讨论,问题是中国大多数消费者还停留在审美的的初级阶段,不信去看看大多数人的家庭装修就可以明白。更有一个数据很惊人:中国有4.5亿人 What is the longest road in the world? From thinking to acting. What is the shortest way in the world? From thinking to acting. Planning the company in Yemao, we call it from the point of view to practice, which is the course and experience that Yemao Zhesi should share with you today. Point of view one: selling more than creative ideas. Admittedly, advertising is the product of the environment. Our current environment is that the vast majority of Chinese consumers accept the ad is still stuck in the selling age, it is an indisputable fact. In short, bazaar ads are more acceptable than implicit advertisements. The creative and aesthetic issues of advertising do not need to be discussed. The problem is that most consumers in China still stay in the initial stage of aesthetics, and do not believe they can understand most people’s home decoration. One more data is amazing: 450 million people in China