近年来,随着电视产业化进程的加快和收视市场竞争的日益激烈,电视台举办大大小小的社会活动已成为电视媒体竞争的重要内容和手段。这些活动火爆荧屏,成为业界一个引人注目的现象。一、举办电视活动是城市电视台在新形势下营销竞争的重要手段当湖南卫视的《超级女声》、中 In recent years, with the industrialization of television and the increasingly fierce competition in the viewing market, television stations organizing social activities of all sizes have become an important content and means of competition in the television media. These activities popular screen, become a spectacular phenomenon in the industry. First, the holding of television activities is an important means of marketing competition in the city under the new situation When Hunan Satellite TV’s “Super Girl”, in