没有精神的人是残缺的,没有灵魂的产品成不了品牌。品牌如人,蕴涵着人的精神和人的情怀:奔驰是庄重;SWATCH 是时尚;宝洁是爱心;IBM 是智慧;耐克是青春……每一个品牌的背后都有着一段动人的故事,都是一首感人的歌……曾经的二十几年,一批中国的品牌拓荒者拿起了耕耘的锄犁,向着世界品牌大舞台冲刺,在清冽的早晨寂寥的黄昏,用艰辛播下了一颗颗品牌的种子,一路行来,大漠黄沙,凄风潇潇……这些英雄的名字里,绝不应只有企业家,也该有广告人,因为没有广告就没有品牌:广告是品牌定位的重锤,广告是品牌传播的号角,广告是品牌创意的大师。《实战广告案例·品牌》是对中国21世纪四年中广告整合传播力的一次检阅和总结,标志着广告在品牌打造中 Spiritless people are incomplete, soulless products can not become a brand. Brand people, contains the human spirit and human feelings: Mercedes-Benz is solemn; SWATCH is fashion; Procter & Gamble is love; IBM is wisdom; Nike is youth ... ... behind every brand has a moving story, is a The first people’s songs ... ... the past 20 years, a group of Chinese pioneers brand picked up the hard-hoe plow, toward the world brand stage sprint, lonely evening in the morning Qingliu, with sowing a hard Brand of seeds, all the way to the desert yellow sand, wind Xiaoxiao ... ... these hero’s name, there should never be only entrepreneurs, there should be advertisers, because there is no advertising brand: Advertising is the brand positioning of the heavy Hammer, advertising is the horn of brand communication, advertising is a master of brand creativity. “Actual Advertising Case · Brand” is a review and summary of the integrated broadcasting power of advertising in China in the forthcoming four years of the 21st century, which indicates that advertising in brand building