“红会”遭遇信任危机,有人说问题出在频发的负面新闻,也有人说是制度不够公开透明,这些都有道理。但作为一个全国范围都有分支机构的庞大组织,管理上的难度导致了所谓的“负面新闻”出现,在一定程度上来说无法避免,而其所背负的官方背景也让制度改革难以一蹴而就。那么“红会”的“信任危机”困局在未来该如何化解?笔者认为要先解决导致危机出现的自身态度问题。 “Red Cross ” encountered a crisis of confidence, some people say that the problem is frequent negative news, some people say that the system is not open and transparent, these make sense. However, as a large organization with branches all over the country, the difficulty of management has led to the emergence of so-called “negative news”, which to some extent can not be avoided and its official background has made it difficult to reform the system in a short period of time . Then “Red Cross ” “crisis of confidence ” dilemma in the future how to resolve? I believe that we must first solve the crisis leading to their own attitude.