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我国博物馆商业经营尚处于探索阶段,实际操作经验欠缺、相关政策不健全、资金短缺、人才匮乏等因素的存在,导致了文化产品开发落后、营销手段缺失等问题的出现。要解决这些问题,必须要通过颁布实施博物馆商业经营管理办法,完善博物馆商业运营的模式、规范的监督管理机制,才能有效地促进博物馆商业经营功能的发挥,进而充分发挥博物馆为广大人民服务的社会功能,实现我国文化事业的进一步发展壮大。
The commercial management of museums in our country is still at an exploratory stage. The lack of practical experience, the imperfect policies, the shortage of funds and the shortage of qualified personnel have led to the emergence of problems such as the backward development of cultural products and the lack of marketing tools. In order to solve these problems, it is necessary to promote the commercial management function of the museum through giving promulgation and implementation of the museum’s commercial operation and management methods, perfecting the museum’s commercial operation mode and regulating the supervision and management mechanism, so as to give full play to the society where the museum serves the broad masses of people Function, to achieve further development and expansion of China’s cultural undertaking.