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现今,我国网生视频(基于互联网背景形态下诞生的视频内容)已经走出了自己独特的发展路径,投资规模、制作水准不断提升,播出模式和付费模式不断创新,制片方不再单纯追求量,而转为寻求质的提升。相信接下来,如何将网络视频品牌化、如何吸引更多的观众付费观看会成为网生视频发展的重点。
Nowadays, China’s online video (based on the video content born under the background of the Internet) has gone out of its own unique path of development. The scale of investment, the continuous improvement of production standards, continuous innovation of the broadcasting mode and payment mode, the producers are no longer simply seeking Quantity, but to seek qualitative improvement. I believe next, how to brand online video, how to attract more viewers pay to watch will become the focus of the development of online video.