进入新世纪,国际舆论环境在中国发展战略中的地位日益增强。作为全球发展俱乐部的重要一员,中国从来没有像今天这样需要重视和依靠对外宣传。除了中央政府,地方政府对于外宣工作的重视也与日俱增,一个直接的体现就是国内多家省级卫视频道不再像以前那样只谋求在境内落地,而是直接到海外落地,目的就是要扩大本 In the new century, the position of international public opinion environment in China’s development strategy has been increasingly strengthened. As an important member of the Global Development Club, China never needs to emphasize and rely on external publicity like it does today. In addition to the central government, local governments attach more importance to the outreach work. A direct manifestation of this is that many domestic provincial-level TV channels no longer seek to land inside the territory as they used to. They just went directly to overseas destinations in order to expand this