暑期档,诸多动漫电影轮番上映以及多地动漫展的举行,沉静了一段时间的动漫市场又有了吸引人们关注的聚焦点。有别于过往由国外动漫形象主导市场风向的情况,这几年国内动漫影视上升势头迅猛,新晋成员众多,如“熊出没”、“爸爸去哪儿”、“阿狸”、新“大头儿子和小头爸爸”等形象,引得玩具厂商们青睐有加。实际上,授权玩具再度火热满足了动漫企业与玩具企业双方的发展需求,从最近的动漫展中看出,双方都主动出击,积极寻找合作契机。 Summer stalls, many animation movies turns round and more to show the animation show held for a period of quiet animation market has attracted the focus of attention. Different from the past by the foreign animation image dominated the market trend of the situation, the domestic animation film and television in recent years the rapid upward momentum, many new members, such as “bear”, “ ”, The new “ big son and head dad ”and other images, attracted toy manufacturers are favored. In fact, authorized toys once again fiery to meet the development needs of both animation and toy companies, from the recent comic show, both sides took the initiative to actively seek opportunities for cooperation.