互联网的普及和电子商务的出现,使商标在网络环境中的功能出现了异化,商标侵权的形式也呈现出多样化和复杂化的趋势。因此,寻求网络商标侵权的刑法规制对策成为了遏制商标侵权的核心问题。 The popularization of the Internet and the emergence of e-commerce have led to the alienation of the functions of trademarks in the network environment. The forms of trademark infringement also show a diversified and complicated trend. Therefore, the criminal law and regulation measures that seek the infringement of the internet trademark have become the core issues to curb the trademark infringement.