媒体人使用微信平台的策略分析

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2013年可谓是微信爆发式增长的一年。而此时,传统媒体、门户网站、博客、微博则呈现出了相继走低的趋势。在内容市场,更是因为充斥着海量的信息,而使得传统内容源不再具有稀缺性。腾讯公司2013年第三季度财务报表显示,微信和We Chat在国内与海外的的合并月活跃帐户数达到2.719亿,比上一季度增长15.3%,比去年同期增长124.3%。微信掌握了如此大的流量,自然吸引了闻风而来的传统媒体人。 2013 can be described as a year of explosive growth in WeChat. At this time, the traditional media, portals, blogs, Weibo showed a downward trend. In the content market, but also because of the flood of information, making the traditional content source is no longer scarcity. Tencent’s 2013 third quarter financial statements showed Weixin and We Chat reached 271.9 million consolidated monthly domestic and overseas accounts, an increase of 15.3% from the previous quarter and an increase of 124.3% over the same period of last year. WeChat mastered such a large flow, naturally attracted the traditional media people who smell.
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