在计划经济体制向市场经济体制转变的进程中,我国的许多企业不仅在观念的更新方面没有跟上,而且所制定的市场策略也不适应经济发展的要求,主要存在以下缺陷: 缺陷一:经营思想落后,仍停留在“推销观点”上。我国的企业因长期受“以产定销”经营思想的影响,企业重生产、轻销售的经营思想根深蒂固。 In the process of transforming the planned economy system into a market economy system, many enterprises in China have not only failed to keep up with the renewal of ideas, but the market strategies formulated have also failed to meet the requirements of economic development. They mainly have the following defects: Defect 1: Business The idea is backward, still stuck in the “marketing point of view.” Because of the long-term influence of the business-to-manufacture philosophy, enterprises in our country are deeply entrenched in business ideas of heavy production and light sales.