在科技技术的不断进步下,新媒体传播方式应用率逐步提高,已成为当代大学生获取知识,信息交流,记录生活的重要工具。同时,高校共青团如何利用新媒体的优势,在校展开大学生就业问题定位的工作,正确引导大学生就业,处理就业难得问题。本文站在新媒体的视角下剖析大学生就业难,如何在就业方面,提高共青团的工作效率和影响力。 With the continuous improvement of science and technology, the application rate of new media is gradually increasing. It has become an important tool for contemporary college students to acquire knowledge, exchange information and record life. At the same time, how to make full use of the advantages of new media, the Communist Youth League in colleges and universities should start the work of locating the employment problems of college students in schools, correctly guide the employment of university graduates and handle the rare employment problem. This article from the perspective of new media analysis of college students employment difficulties, how to improve employment efficiency and influence of the Communist Youth League.