海南省地处南海经济圈核心,是“21世纪海上丝绸之路”上的重要枢纽。“21世纪海上丝绸之路”战略为海南发展“全域旅游”带来了有利外部条件,催生了内生发展动力,构建了广阔发展平台。本文在分析海南优势条件的基础上,提出发展“全域旅游”的定位、品牌打造、人才培养、国际合作交流、点—线—面结合的产品体系开发等方面的意见和建议。对于助推海南旅游 Hainan is located in the core of the South China Sea economic circle and is an important hub on the “21st Century Maritime Silk Road.” “The 21st Century Maritime Silk Road” strategy has brought favorable external conditions to Hainan’s development and “global tourism”, spawned the momentum of endogenous development and established a broad platform for development. Based on the analysis of the advantageous conditions in Hainan, this paper puts forward the opinions and suggestions on the development of “global tourism” positioning, brand building, personnel training, international cooperation and exchange, point-line-area product system development. To boost tourism in Hainan