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随着我国社会主义市场经济的发展,新闻媒体行业也火速发展起来,虽然我国的电视新闻行业起步较晚,但经过近几十年的发展已经基本与世界同步。电视新闻行业的不断向前迸发,很多的品牌识别体系也引入到电视新闻产业中来。电视新闻栏目的 VIS设计就是指的品牌识别体系,不管是汽车、服装,还是快餐、球鞋,现如今都有着自己的品牌,例如宝马、奔驰汽车,耐克、阿迪达斯球鞋等等。类似的,我国的电视新闻栏目也都有着自己的品牌,中央台的《新闻联播》、《新闻30分》,湖南卫视的《快乐大本营》、《天天向上》,都有着各自的品牌标识。品牌的创立和发展,有利于电视新闻行业的进一步传播,获得更大的经济效益和社会效益。
With the development of the socialist market economy in our country, the news media industry has also developed rapidly. Although China’s television news industry started late, its development has basically been synchronized with the world after decades of development. Television news industry continues to burst forward, many of the brand identity system has also been introduced to the television news industry. VIS design of TV news column refers to the brand recognition system. No matter cars, clothes, fast food or shoes, now they all have their own brands, such as BMW, Benz, Nike, Adidas shoes and so on. Similarly, the TV news sections of our country also have their own brands. CCTV’s News Network, News 30 points, Hunan Satellite TV’s Happy Camp and Everyday Up have their own brand logos. The establishment and development of the brand is conducive to the further dissemination of television news industry, access to greater economic and social benefits.