论文部分内容阅读
2012年10月26日,第九届中国国际茶业博览会(北京茶博会)举办了一场旨在推动和引导中国茶文化旅游发展的论坛,以美国等西方发达国家倡导的体念经济模式早已被国内一些品牌企业学习、效仿,由此而诞生的以体验为主体的文化旅游,不仅成了品牌商家宣传品牌、提升品牌的手段,更是成了延伸产业链、实现最大化品牌溢价的商业行为。近年来,茶乡旅游时尚崛起,武夷山印象大红袍、云南柏联普洱茶庄园、杭州西湖龙井茶乡农家茶楼等无不为人们津津乐道,如何做好茶文化旅游这篇文章,大有门道,且听行家们细细道来。
On October 26, 2012, the 9th China International Tea Expo (Beijing Tea Expo) held a forum aimed at promoting and guiding the development of tea culture and tourism in China. Taking the economic model of thought initiated by developed countries such as the United States as early as By some domestic brand enterprises to learn, follow the example of the experience of the birth of cultural tourism as the main not only became a brand business brand promotion, brand promotion means, but also has become an extension of the industrial chain, to achieve maximum brand premium business behavior. In recent years, the rise of tea tourism town, Wuyi Impression Dahongpao, Yunnan Brilliant Pu’er Tea Manor, Hangzhou West Lake Longjing Chaxiang farm restaurants and all the people talked about, how to do tea culture tourism this article, a great way, And listen to experts carefully to come.