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今年下半年的Acer,频频在家用机市场兴风作浪,先是6月推出机箱小巧的VERITON3200,9月又推“Aspire”系列家用电脑。大中国区营运总部总经理林显郎也曾经对外宣称:Acer要将目前商用电脑和家用电脑9:1的比例改成6:4。这一切的举动是否暗示Acer已经将目光焦点转向家用市场,而逐渐削弱在商用笔记本上的推广力度呢?笔者为此特别走访Acer笔记本事业部,得到的答案是否定的。Acer笔记本针对商用市场、行业市场的推广则更理性:细分行业市场、按需定制产品。主推三个行业一直以来,用户接受产品都是被动的,厂商生产什么用户就接受什么,很少有厂商根据用户需求生产相应产品,Acer希望通过细分行业的策略,生产出真正符合
Acer in the second half of this year, frequently in the home market turmoil, the first small chassis launched in June VERITON3200, September forward “Aspire” series of home computers. Lin Hsien-lang, general manager of operations in Greater China, has also announced that Acer will change the current ratio of 9: 1 PCs to PCs to 6: 4. Does all this move imply that Acer has turned its attention to the domestic market, and gradually weaken the promotion efforts in the business notebook? I specifically visit Acer notebook division, the answer is no. Acer notebook for the commercial market, the promotion of the industry market is more rational: the market segments, on-demand products. Main push three industries Since the user acceptance of the products are passive, manufacturers what users to accept what is produced, few manufacturers based on user needs to produce the corresponding products, Acer hope that through the segmentation of the industry’s strategy to produce a true match