本刊曾经在2002年度的创意版栏目中介绍过镜明先生及其品牌观。本文作者傅根清2002年3月至8月,应中国广告协会与日本吉田秀雄纪念事业财团的邀请,在东京进行了为期半年的以“广告伦理建设”为主题的客座研究工作。期间,对镜明先生进行了访问,并形成了此文。本刊近期接触的一些广告主朋友对品牌话题表示了极大的热情,想系统了解一些关于品牌的原理和案例。本期就特别推出此文,期望和读者朋友再次分享这位品牌大师的心得和经验。 The magazine has been introduced in the creative section of 2002, Mr. Mirror and his brand concept. The author Fu Genqing March 2002 to August, at the invitation of the China Advertising Association and Japan Yoshida Hideyoshi consortium, in Tokyo for a period of six months to “advertising ethics construction” as the theme of guest research. During this period, Mr. Ming Ming visited and formed the article. Some advertisers recently contacted by our magazine expressed great enthusiasm for brand topics and wanted to systematically understand some principles and cases about the brand. This issue is a special introduction of this article, I hope readers and readers once again share the experience of the brand masters.