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日本手机媒体发展早,技术先进,内容传播丰富,在全球处于领先地位。本文以日本手机媒体内容传播中最能体现媒介特性、发展最成熟的手机报、手机小说为研究对象,剖析日本手机作为阅读媒体在内容组织及传播方面的特点,并提出手机媒体内容组织互动性、提供内容能吸引受众多次访问、社会责任性、对象性及内容媒介融合等对我国手机媒体发展的启示。
Japan’s mobile media development early, advanced technology, rich content dissemination, in a leading position in the world. In this paper, the most representative media features, the most mature mobile newspaper and mobile phone novel in Japan’s mobile media content dissemination are taken as the research object, and the characteristics of Japanese mobile phone media as the content organization and dissemination of reading media are analyzed. And the mobile media content organization interactivity , Providing content can attract numerous visits, social responsibility, object and content media integration of China’s mobile media development enlightenment.