在中国改革开放和社会结构转型过程中,民众的社会政治态度呈现出多元、多样、多变的特点,这使得舆情研究的紧迫性日益凸现。作为社会科学界的一支新生力量,当前舆情研究面临着若干主要任务,包括完善舆情基础理论、建立舆情思想史和主流舆情史研究分支、推动舆情信息工作机制系统化以及形成具有中国特色马克思主义舆情研究。 In the process of China’s reform and opening up and the transformation of social structure, people’s social and political attitudes have shown diverse, diverse and changeable features, making the research on public opinion increasingly urgent. As a new force in the social sciences, there are several major tasks facing the research on public opinion at present, including improving the basic theory of public opinion, establishing the history of public opinion ideology and mainstream research history of public opinion, promoting the systematization of public opinion information working mechanism and forming Marxism with Chinese characteristics Public opinion research.