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作为中国内地第一家24小时滚动播出欧美最新流行音乐的主流电台,HitFM开播5年来,以与国际知名电台合作并学习为态、以将最新最火爆的国际流行音乐最快传播到广大音乐爱好者身边为宗旨,在探索和创新中逐渐形成了自身风格和核心竞争力。本文从收听率、受众等发展现状入手,试图进行较为全面的分析,并将电视包装的理论和手法引入广播,试图得出多样的改进方案。
As the first Chinese mainstream radio station to roll out the latest pop music in Europe and the United States in 24 hours, HitFM has been broadcasting and broadcasting the latest and most popular international pop music to the vast majority of music Enthusiasts around for the purpose of exploration and innovation gradually formed its own style and core competitiveness. This article starts with the current situation of audiences and audiences, tries to conduct a more comprehensive analysis, and introduces the theory and method of television packaging into broadcasting, trying to come up with a variety of improvement programs.