高职学生就业难有来自经济、社会各方面复杂的原因,就高职教育本身而言,根本的问题是学校所培养的学生不能很好地适应企业所提供的岗位要求。文章立足于市场中相关营销类企业对人才目标的要求,分析高职营销类毕业生在工作过程中职业技能的适用情况,并以市场营销专业为例,具体说明英国BTEC教学模式在实际课程改革中的运用。 Higher vocational students difficult to come from the economy, all aspects of society complex reasons, the higher vocational education itself, the fundamental problem is that students trained by the school can not well adapt to the job requirements provided by the enterprise. Based on the requirements of the marketing-related enterprises in the market for the talent goal, the article analyzes the application of vocational skills in the marketing process for higher vocational education graduates. Taking the marketing major as an example, In the use of.