进入21世纪后,中国报业蓬勃发展的势头在媒介格局急剧变化的大环境下,开始受到举步维艰的困扰。国内传统报纸市场份额持续下降,受众不断流失,严峻的形势让每一个报业人不得不慎重审视这个“危机四伏”的局面。报纸是否会被网络媒体取而代之,报业如何迎接挑战,如何在新一轮激烈的网络媒体竞争中确立自身应有的地位,成为目前传统报业面临的重大课题。 After entering the 21st century, the vigorous development of China’s newspaper industry has started to suffer the difficult progress in the environment of drastic changes in the media landscape. The domestic traditional newspaper market share continued to decline, the audience continues to drain, the grim situation for every newspaperman had to carefully examine this “crisis ” situation. How the newspaper will be replaced by the online media, how to deal with the challenges of the newspaper industry, and how to establish its rightful position in the new round of fierce online media competition has become a major issue facing the traditional newspaper industry.