电信运营商在电子渠道的发展中具有得天独厚的优势,在网络、技术、人员配备上都不欠缺,关键是在电子渠道的定位与运营管理上需要加强。信息化发展进入快速增长期,用户的需求也在不断觉醒和释放,电信运营商在满足用户需求上面对诸多考验,比如在电子渠道建设中界面友好上需要完善,用 Telecommunication operators have unique advantages in the development of electronic channels. They are not lacking in network, technology and staffing. The key is to strengthen the positioning and operation management of electronic channels. The development of information technology has entered a period of rapid growth. Users’ needs are constantly awakening and releasing. The telecom operators are facing a lot of challenges in meeting the needs of users. For example, in the electronic channel construction, the interface friendly needs improvement.