在这个信息传播如此神速快捷的网络时代,知名企业时刻都面临着显性或隐性的危机,而看似细小的危机均有可能导致企业的一场灾难,如何完美应对如同不速之客的公关危机,成为了知名企业面临的一大课题,处理来势汹汹的危机事件是重要紧急且棘手的,极需智慧、胆识、魄力和强大的媒体资源执行力。为了说透危机处理的步骤和方法技巧,我们就发生中等程度的企业危机事件作为分析的参照物,排除隐性危机和较小危机以及极重大事件危机的情况。(注:这里的隐性危机指还没有发生,但存在明显隐患,即将可能发生的危机;较小危机指的是已经发生了的危机,但事件非常微小,不足以影响到企业发展大局和有重要破坏的可能;大型危机指的是如同三鹿一样,产品本身具有严重缺陷,危害 In this era of information dissemination so quick and fast, well-known companies are always facing a dominance or recession crisis, and seemingly minor crisis may lead to a business disaster, how to deal with the perfect as uninvited guest PR crisis, It has become a major issue for well-known enterprises. Handling incisive crisis events is an urgent and thorny issue. It requires wisdom, courage, courage and strong media resources execution. In order to illustrate the steps and methods and techniques used in crisis management, we took a moderate degree of enterprise crisis as a reference point for analysis to eliminate hidden crises and minor crises as well as crisis of great events. (Note: The implicit crisis here refers to not yet occur, but there is a clear hidden danger, the imminent crisis; minor crisis refers to the crisis that has occurred, but the incident is very small, not enough to affect the overall development of the enterprise and there The possibility of major damage; large-scale crisis refers to the same as Sanlu, the product itself has serious defects, hazards