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渴望形成高、中、低端车型的互补,渴望满足不同偏好的群体……中国车企的多品牌发展经历了从谨慎“探路”到蜂拥“上路”的过程,一切源于它们种种的“渴望”。在中国汽车市场刚出现多品牌运作模式的,还是合资车企,最早的如一汽大众旗下的大众和奥迪品牌。后来上海通用携别克、凯迪拉克和雪佛兰联合出击,其“多品牌,全系列”市场战略取得很大成功,也成为国内车企多品牌运作的典范。
Desire to form high, medium and low-end models complement each other, eager to meet different preferences of the group ... ... Chinese car prices of multi-brand development has gone from cautious “Pathfinder” to flocking “on the road” process, all from They all kinds of “desire”. In the Chinese auto market just appeared multi-brand mode of operation, or a joint venture Cheqi, the first such as FAW-Volkswagen’s Volkswagen and Audi brand. Later Shanghai GM brought Buick, Cadillac and Chevrolet joint attack, and its “multi-brand, full range” market strategy has achieved great success, but also become a model for domestic car prices and more brand operation.