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作为节目传输商和网络运营商,作为销售服务型企业,有线网络公司参与市场竞争的主要表现,在于对客户的全面争夺!能否拥有和留住客户,取决于企业与客户的关系,取决于客户对产品和服务的满意程度。本文从客户感受度入手,探讨了有线网络公司服务体系如何围绕提升客户价值展开创新。作者希望有线运营商能从客户感受出发,从提升企业核心竞争力着眼,从产品及服务与企业的发展关系入手,理解打造服务品牌与有线网络公司生死存亡的重要关系,积极面对“三网融合”的艰巨挑战。如果您对此有什么真知灼见,请发邮件至cui_muli@ccw.com.cn。
As a program transmission provider and network operator, as a sales and service-oriented enterprise, the main performance of a cable network company participating in the market competition lies in the overall competition for customers! The ability to own and retain customers depends on the relationship between the enterprise and the customers, and depends on Customer satisfaction with products and services. This article starts with the customer’s feeling, and explores how the service system of the wired network company innovates around raising the customer’s value. The author hopes cable operators can start from the customer experience, focus on enhancing the core competitiveness of enterprises, starting from the relationship between products and services and the development of enterprises, understand the important relationship between service brand and cable network survival and loss, and actively face the “ Fusion ”challenge. If you have any suggestions, please email cui_muli@ccw.com.cn.