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本文以中国家电行业上市公司为研究对象,从市场与非市场两个层面综合考察了企业的竞争行动、竞争对手响应行动(包括数量与速度)与绩效之间的关系。研究的主要结论有:第一,企业竞争行动(包括市场与非市场行动)越积极,绩效表现越好;第二,竞争行动对企业绩效具有直接的正效应,同时又由于引发了竞争对手的响应行动(数量与速度)而会对绩效产生间接的负效应;第三,竞争行动对企业绩效影响的净效应仍然为正,而且非市场行动的净效应要大于市场行动;第四,企业市场行动的复杂性、异常性、明显性对行动与绩效之间关系均具有显著的调节作用;第五,对于非市场行动而言,只有明显性对二者间的关系具有显著的调节作用。
In this paper, the Chinese home appliance industry listed companies as the research object, from both the market and non-market comprehensive examination of the enterprise’s competitive action, competitor response actions (including the number and speed) and the relationship between performance. The main conclusions of the study are as follows: First, the more positive the firm’s competitive actions (including market and non-market actions), the better its performance. Second, the competitive action has a direct positive effect on the firm’s performance. At the same time, Thirdly, the net effect of competitive action on firm performance is still positive, and the net effect of non-market action is greater than that of market action. Fourth, the corporate market The complexity, abnormality and obviousness of the action have a significant regulating effect on the relationship between the action and the performance. Fifth, for the non-market action, only the obviousness has a significant regulating effect on the relationship between the two.