中国对外文化传播需要以更多有特色的产品为依托,坚持以政府为主导,民间交流为主体,市场机制为杠杆,充分发挥中央和地方的两个积极性,使政府交流与民间交流相结合,文化外交与文化贸易相结合,扭转文化贸易的严重逆差,进一步开创对外文化交流的新局面。 China needs to rely on more distinctive products for its cultural exchanges with foreign countries. It must adhere to the principle of taking the government as the leading factor and the non-governmental exchanges as its mainstay, using the market mechanism as a lever, giving full play to the enthusiasm of the central government and local governments, integrating governmental exchanges with non-governmental exchanges, Combining cultural diplomacy with cultural trade, reversing the serious deficit in cultural trade and further opening up a new phase of foreign cultural exchanges.