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“可爱文化”和“可爱型产品”日益受到人们的欢迎,成为现代社会民众的一大文化审美心理和产品消费心理;在工业设计界,为了迎合大众的需求,各国设计者在设计思路中大量运用“可爱”元素以提高产品吸引力和竞争力。在日用陶瓷界,“可爱型”产品设计思路正得到广泛认可和挖掘;为此,本文分析了“可爱文化”的内涵、“可爱文化”的大众审美心理和消费心理,最后从造型、图案、色彩和功能等四个设计要素上简要分析了在日用陶瓷设计思路中如何具体运用可爱文化的大众审美元素。
In the industrial design community, in order to cater to the needs of the general public, designers from all over the world have been praised by people in the world as “culture of love” and “cute products” Design ideas make extensive use of “cute ” elements to enhance product attractiveness and competitiveness. In the daily ceramic industry, the design idea of “lovely type” product is widely recognized and tapped. To this end, this article analyzes the connotation of “lovely culture”, the popular aesthetic psychology and consumer psychology of “lovely culture” Finally, this paper briefly analyzes how to apply the popular aesthetic elements of adorable culture in the design of daily-use ceramics from the four design elements of shape, pattern, color and function.